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What Modern Children Think About Businesses

In today’s digital world, children are growing up with a unique perspective on businesses. Their views are shaped by technology, social values, and their own entrepreneurial dreams, making them both hopeful and critical of the business landscape.

Inspired by Technology

Many kids today are digital natives, surrounded by smartphones, tablets, and endless information. They look up to tech giants like Apple and Google, seeing them as symbols of innovation and creativity. For them, success isn’t just about making money; it’s about creating something that can change the world. Many children dream of being entrepreneurs, inspired by their peers who turn hobbies into careers on platforms like YouTube and TikTok.

Caring About the World

Today’s children are also deeply aware of social issues. They care about the environment, equality, and ethical practices. Brands like Patagonia resonate with them because of their commitment to sustainability. Kids want to support businesses that do good in the world, and they’re quick to criticize those that don’t. This sense of conscious consumerism is strong—they want their purchases to reflect their values.

A Realistic Outlook

While many children are excited about the possibilities of entrepreneurship, they’re also realistic. They see the downsides of corporate greed and the uncertainties of gig work. They’re asking tough questions about job security and ethical practices, expecting transparency from the companies they might one day work for or support.

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