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Maximizing your visibility – How recruiters find you on LinkedIn

LinkedIn Recruiter is a specialized tool designed for professional recruiters and companies to streamline the hiring process. Unlike LinkedIn Premium, which has a lower price tag, LinkedIn Recruiter can cost over $10,000 per year per user. This hefty investment allows recruitment teams to post jobs, access extensive data, and most importantly, find candidates across LinkedIn’s vast user base. The tool provides advanced search filters and helps recruiters efficiently connect with potential hires.

While the free version of LinkedIn offers basic search functionality such as filtering by name, location, company, and industry, LinkedIn Recruiter goes much further. Recruiters can search for candidates based on specific skills, years of experience, types of degrees, graduation years, and even postal codes. These additional filters make it easier for recruiters to narrow down candidates from LinkedIn’s 1 billion+ users.

One of the most effective ways to improve your visibility to recruiters is to mark yourself as “Open to Work” on your profile. By doing so, you become part of a filtered search that recruiters often prioritize. For example, if a recruiter searches for “Marketing Specialists” in a specific location, those who have indicated they are open to work will appear more prominently in the results.

To increase your chances of being discovered, it’s important to fully complete your profile with details about your work experience. Include job titles, company names, and specific accomplishments. Recruiters often use Boolean search techniques to find candidates with particular skills or experience, and adding relevant keywords can help ensure that your profile appears in those searches.

Engaging with content on LinkedIn—whether through posting or commenting—can also boost your visibility. Regular interactions show recruiters that you are active on the platform, which may encourage them to reach out. While LinkedIn can sometimes feel cluttered with repetitive content, short, authentic posts about your professional experiences or insights can set you apart.

This summary is based on insights originally shared by Ronald Cheung, Technical Recruiter at GetGo.

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